The Project

The Original Balsamic Week is part of the campaign  “BALSAMIC VINEGAR OF MODENA, THE ORIGINAL – Protected Geographical Indication from Europe” the Consorzio Tutela Aceto Balsamico di Modena IGP presented to the EU in 2016 to promote the added value of the product, in terms of authenticity, safety, traceability, and labeling guaranteed by the European trademark protection in the United States. The ongoing campaign represents the extension of the previous one launched in 2016, refinanced by the EU in 2019.

The campaign is needed to develop positive dynamics towards the US market and to raise informed purchasing awareness to get consumers to choose the authentic protected products over counterfeit and deceptive ones

Find out more about the campaign at originalbalsamicvinegar.eu